The Telegraph also says that digital advertising “made up 14.4 per cent of the total spent in 2016 compared to only 1.7 per cent in 2012,” adding around 40% of the budget, or $428 million, would have been spent on Facebook adverts.
“Hillary Clinton should get all her money back. It didn’t work,” said Vanderbilt University Political Science Professor John Geer. “Anyone who relies on 18-24-year-olds as a group, unfortunately, what we would call those candidates are losers. Because they never turn out.”
During her campaign, a PAC in her favor had to pay over $1 million to people to scour the web and correct the Russian fed fake news.