A little more than four months after the polls closed in last year’s presidential election, a new study is confirming what most Americans already knew about Hillary Clinton’s 2016 presidential campaign: that she ran one of the worst presidential campaigns in American history.
According to a recent study by the Wesleyan Media Project, one of the driving factors behind Clinton’s loss last November was her campaign’s horrible political ads. The study found that the majority of Clinton’s ads focused on personally attacking then-candidate Donald Trump, while failing to mention the policy differences between her and her opponent.
In fact, the study found that more than 60 percent of Clinton’s ads focused on personally attacking Trump and his fitness for the White House rather than the policy differences between the two candidates. Trump, on the other hand, focused more than 70 percent of his ads on the policy differences between him and his opponent, while only spending about 10 percent of advertising time on personally attacking Clinton.