In another blow to Trumps over-blown claims, Neilsen is reporting that the inauguration was only seen by 30.6 million viewers across 12 networks.
In 2009 Obama attracted 37.8 million viewers, second only to Ronald Reagan’s 41.8 million viewers in 1981.
Nielsen ratings do not account for online viewing, which has grown sharply in recent years and is far more commonplace than even four years ago. CNN.com, for example, clocked 16.9 million live streams, tying with its Election Day coverage for the site’s top event (live stream tallies are typically not apples-to-apples with Nielsen’s strict methodology of counting average viewers, but are still additive). Plus, portals like YouTube, Facebook and Twitter offered live streams as well.