It’s time to stop supporting a corporation that cares more about shareholder value than the men and women that make the company iconic. The company that pushes the most unhealthy cereal available – Honey Smacks, what more should we expect.
“On February 8, The Kellogg Company announced its short-sighted plan to eliminate their U.S.(Keebler) snacks direct store delivery system across the country which will destroy nearly 1,200 good, Teamster jobs in key markets across the country,” Jim Hoffa, president of the International Brotherhood of Teamsters, said in press statement.
“It is an outrage for Kellogg’s – an iconic American company – to turn its back on working families,” Hoffa said.
The move is part of Kellogg’s cost-cutting initiative, Project K, launched in 2013.
Cutting its direct store delivery system, Kellogg’s says, “will free up money to invest in activities like advertising that more directly help boost sales,” the Associated Press reports.
Hoffa, however, says the move “is just bad business.”
“Management’s plan to abandon a system virtually overnight that provides excellent customer service and healthy profits for the company is just bad business,” Hoffa said. “We’ve seen time and time again, when companies chase profits at the expense of sales, like Kellogg’s is doing now, workers and customers suffer and shareholders never get what they’re promised.”
Hoffa added, “Teamsters throughout North America are united to fight Kellogg’s attack for as long as it takes.”