Silicon Valley executives have been among the most vocal opponents of Trump administration policies, including its travel ban. At the same time, stores including Neiman Marcus and Nordstrom have backed away from selling Ivanka Trump merchandise.
But ecommerce company Shopify is heading in the opposite direction. Company co-founder Tobias Lutke is offering support to far-right website Breitbart News, and says it will continue to sell the site’s political merchandise on its platform. Breitbart’s merchandise includes politically themed t-shirts, mugs and doormats that support Trump’s proposal for a border wall, and the Second Amendment right to own guns, among other terrible things, reports Fortune.
Shopify’s decision runs counter to the activity of groups that want to use commerce for political leverage. In recent months, protest group Grab Your Wallet has urged a boycott of companies either owned by the Trumps, that carry Trump-branded clothing and accessories, or that have offered financial support to President Trump’s political campaign. In addition to Neiman Marcus and Nordstrom, Grab Your Wallet has urged Amazon and Zappos to stop selling Trump family products.
Social media campaign Sleeping Giants has similarly targeted hundreds of companies, attempting to get them to stop advertising on Breitbart and fake news sites. “We are trying to stop racist websites by stopping their ad dollars,” the campaign’s Twitter account says. In recent months, Sleeping Giants has gotten AT&T, Kellogg, BMW and Visa to remove ads from Breitbart.